In laboratory experiments, participants were “primed” to think they were wealthy or poor. This is a technique used by many psychologists. If someone is told to think of people who are less fortunate than they are, their temporary mindset will make them believe they are well off, for example
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“Priming is based on the idea that ideas drive behaviors, and I think that’s true,” Keltner said. So someone who thinks he or she is better off than someone else is more likely to act like a wealthier person, according to many studies
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In one of the experiments, participants were asked to hold a jar of wrapped candies while the psychologist left the room. They were told the candies were for children in a nearby lab, but they could help themselves to some of the candy if they wanted to. Participants primed to think they were wealthy ate “significantly” more of the candy, knowing it was supposed to go to the children, than participants who thought they were poor.
In the final study, the researchers think they nailed the cause of such unethical behavior. No matter what their social or economic standing was, participants primed to think there’s nothing wrong with being greedy were more willing to cheat .
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